Company News

Estee Lauder Celebrates 20 Years of BCA

October will usher in a variety of special events around the globe.

Author Image

By: TOM BRANNA

Editor

The Estée Lauder Companies (ELC) is celebrating the 20th Anniversary of its global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme, “Courage. Believe in a world without breast cancer. Know we’re here until its true.” highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research and pays tribute to the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder. ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters